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discussion questions 1. how does information technology help groupon compete?

discussion questions 1. how does information technology help groupon compete - Related Questions

How does information technology help groupon compete?

A key role of IT for Groupon is to help subscribers and management communicate through daily deals; helping potential customers to participate in the deals by establishing a network. E-mail can be used to share deals with the public.

Does Groupon have a sustainable competitive advantage?

Providing consumers with local merchant discounts on Groupon has no competitive advantage and cannot get one because it keeps half of the proceeds. Customer value creation occurs when customers choose products that meet their needs better than those of the competitors.

What does Groupon do?

Customers can access Groupon via its website and mobile app to get coupons, cashback with purchases, and group deals. In order to get customers into their establishments or to make purchases, restaurants, retailers, and manufacturers offer Groupon deals.

Does Groupon have a sustainable business model?

It's easy to use, but Groupon's model isn't sustainable. Groupon must spend heavily on advertising to elevate these products and services, which adversely impacts the bottom line of the company.

What are examples of sustainable competitive advantage?

This is a powerful brand. Provider with a low price. A key element of differentiation is product differentiation. The power of price. Skilled labor is in high demand. Recognizing brands by their images. The location of a unique geographical feature. Our people are our most valuable assets.

What is the only sustainable competitive advantage?

In the words of Jack Welch, the former CEO of GE renowned or infamous, "The only sustainable competitive advantage is learning to act on your learnings faster than your competition.". No matter your feelings towards Jack Welch or his management methods, you have to admit that this quote is universally recognized as true.

Why do you think Groupon has experienced such a high success rate?

Due to the unmet market need that Groupon exploited in its success, it is such a successful company. Our hearts are full of love as a result of our past experiences. This coupon site has turned a basic idea into something cool by making it social, by putting it in a group.

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