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how does information technology help groupon compete?

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How does information technology help Groupon compete?

A key role of IT for Groupon is to help subscribers and management communicate through daily deals; helping potential customers to participate in the deals by establishing a network. E-mail can be used to share deals with the public.

What does Groupon do?

Customers can access Groupon via its website and mobile app to get coupons, cashback with purchases, and group deals. In order to get customers into their establishments or to make purchases, restaurants, retailers, and manufacturers offer Groupon deals.

How does Groupon use information technology?

A mobile application, emails, and website links are the main methods of communicating. Subscribers can be reached using these platforms. In this paper, we explore how Information Technology enables Groupon to compete effectively in its industry. Moreover, whether or not the company have a sustainable competitive advantage is discussed.

What is a Groupon and how does it work?

Groupon's virtual coupons allow you to save money on shopping. The good thing about Groupon is that you can save up to 70% on a wide range of goods and services like food and retail products.

What is Groupons business model?

Coupons and card-linked deals, which connect consumers with local businesses, are the main source of money for Groupon. As well as selling goods directly to consumers, the company also provides services to retailers. A recent strategic shift by Groupon is concentrating on card-linked deals for customers to simplify the process.

What is the concept of Groupon?

Customers can access Groupon via its website and mobile app to get coupons, cashback with purchases, and group deals. As an amalgam of the words group and coupon, "Groupon" emerged. As part of the deal, the company keeps a percentage of the profit as a marketing fee while partnering with the companies that provide the goods and services.

Does Groupon have a competitive advantage?

Providing consumers with local merchant discounts on Groupon has no competitive advantage and cannot get one because it keeps half of the proceeds. Customer value creation occurs when customers choose products that meet their needs better than those of the competitors.

Is technology a sustainable competitive advantage?

There are many competitive advantages such as speed of delivery, speed of market entry, and even price, but many of them can be replicated or replaced by competition. Innovative technologies can create a competitive advantage for your company that can help you continue to lead your segment or industry.

Where does Groupon get their products?

A commission is generated from every coupon Groupon sells, which is how it makes its money. It is guaranteed that retailers and businesses that advertise their products and services on the site will sell at least a certain amount. it reaches that threshold, Groupon takes 50% of the sale price from each deal coupon that was sold.

Why do you think Groupon has experienced such a high success rate?

Due to the unmet market need that Groupon exploited in its success, it is such a successful company. Our hearts are full of love as a result of our past experiences. This coupon site has turned a basic idea into something cool by making it social, by putting it in a group.

Why has Groupon been so appealing to consumers?

consumers, Groupon is an excellent way to try out a new product, experience or activity at a discounted rate. Merchants can limit the number of transactions they can offer, which helps put a cap on the amount of transactions they can handle, as well as creating urgency for getting a sale before it runs out.

Why is Groupon not profitable?

During a phone interview, Groupon CEO Rich Williams explained that two factors were to blame for the company's financial struggle last quarter. First, the company is still investing in marketing and other efforts to get more customers, and second, its restructuring efforts are causing expenses.

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